During the period of September 20–26, the Pikasa platform monitored hate speech and the media coverage of candidates in online media and social networks during the 2025 local election campaign. The data shows that the Democratic Party of Kosovo (PDK) was the political entity with the highest number of hate speech comments (553 comments), followed by the Democratic League of Kosovo (LDK) and the Vetëvendosje Movement (LVV). This indicates a high concentration of negative reactions towards the main parties during this week of the campaign.
In terms of media coverage, the three most-mentioned candidates in articles were Përparim Rama with 658 articles, Uran Ismaili with 298 articles, and Arbër Ismajli with 220 articles. The pie charts illustrate the distribution of these mentions across different media outlets, highlighting that some portals such as Front Online, Gazeta Express, and Rajoni Press have played an important role in shaping the media narrative about the candidates.
A new element this week is the inclusion of data on the media coverage of female candidates for mayor. The results show a low level of mentions for Besa Shahini (51 articles), Arta Vokshi (20 articles), and Albulena Balaj Halimaj (13 articles), reflecting the significant gap in media visibility for women compared to male candidates in the electoral race.
