The election campaign on social media has been characterized by a harsh and unconstructive climate, where personal attacks and propaganda have taken the place of democratic debate. This approach has long-term impacts on citizens’ perception of the electoral process and their trust in democratic institutions. For the future, a more regulated and supervised approach to political communication on digital platforms is needed, as well as a greater commitment by institutions to combat hate speech and misinformation in election campaigns.

In addition to efforts to gain electoral support, a large part of the campaign has focused on attacks on political opponents, creating a harsh and confrontational environment. Political entities are not only victims of attacks, but also active actors in the spread of confrontational narratives and violations of electoral ethics. With a significant percentage of violations recorded, it seems that a significant part of the electoral strategies has focused on discrediting opponents, rather than on promoting political programs and constructive ideas.

However, the majority of electoral violations were not committed directly by political entities or candidates, but by external actors, such as third parties and various supporters. Political actors may be using informal networks to avoid direct responsibility for problematic content. The dominance of violations by third parties associated with VV indicates a stronger presence of digital activism in favor of this political entity, but also raises concerns about the way political debate is taking place in the digital space. This situation highlights the need for stronger regulation and moderation of digital content during election campaigns, to guarantee a fairer and more balanced electoral process.